Shade Light Solutions: A History of Innovation

Shade Light Solutions, our residential division, has a history of innovation that spans over 30 years, starting with the establishment of Ver-Tex Construction in 1985. Originally beginning as a full-service window treatment company based out of a garage in Abington, Massachusetts, Ver-Tex’s initial offerings included the cleaning, servicing, and supply of various kinds of blinds, shades, and draperies. Ver-Tex quickly earned a reputation as a one-stop shop to handle all window treatment needs.

From the start, Ver-Tex was focused on providing superior shading solutions, with customer service and quality at the heart of the young company. As technology progressed, Ver-Tex remained conscious of new advances in window treatments. Relationships with a variety of leading brands and vendors allowed the company to provide unbiased advice on a range of commercial projects, while keeping an eye on the latest and greatest in the world of window treatments.

shade light solutions entrance sign

In 2014, Ver-Tex Construction opened its Experience Center showroom in Boston as a resource for developers, contractors, and the A&D community. The Experience Center allows visitors to experience a variety of window treatments firsthand. Before a specified shading solution is implemented into a building, architects/designers, developers, end users, and contractors can learn about the performance differences between fabrics or the functionality and cost benefits of different shade hardware and motors. By enabling construction stakeholders to see, hear, and feel distinct window treatments, Ver-Tex helps clients and customers make more informed decisions.

Schedule an appointment at our Experience Center today and let’s explore the possibilities!

Kate Lahaye

Kate is a highly organized person that takes her love of white boards and bullet lists to a whole new level. Her obsessive passion for checking off to-do lists has a very “a place for everything, everything in its place” vibe that is hilariously endearing and keeps everyone at Ver-Tex on track to hit deadlines and goals.

She currently resides in Lawrence, MA, with her two rambunctious bull terriers, Pilot and Lola. When Kate is not working, she loves to scour local record shops, attempt to renovate her house without breaking things, order pretentious cheese boards, and pretend to be athletic by going on mildly hilly hikes.

Austin Rowe

Austin graduated New England College with a degree in Business Management and is extremely excited to have joined the Ver-Tex Construction team. In his spare time, Austin enjoys snowboarding, traveling, and spending summers on Cape Cod with his family and friends. He’s also an avid Boston Bruins fan.

Seminole Hard Rock Hotel: A Unique Challenge in Florida

A guitar-shaped hotel – 30+ stories tall! This was a unique and challenging project for many of the contractors involved in its construction. Ver-Tex Construction was responsible for providing window shades on the edges of the highly sloped floors of the “guitar” base.

Ver-Tex was a relative newcomer to the south Florida market when it was asked by both specified window shading companies, Mecho and Lutron, to be a partner on the Seminole Hard Rock Hotel project in Hollywood, Florida.  Ver-Tex was considered by both to be the most experienced and capable dealer in the territory that would be able to successfully complete this project. Though there were many benefits to the Lutron shade solution – ultra-quiet motors and elegant integration with the lighting control system in each hotel suite – Mecho’s motorized double ShadeLoc zipper system was deemed the best choice to cover the wide and sloped glazing with both light blocking and sunscreen fabrics.

seminole hard rock hotel hollywood florida

For Mecho, the challenges for this particular project were daunting. The engineering requirements for covering 180” wide windows (with up to a 42-degree slope) had never previously been encountered by their accomplished engineering team. Ver-Tex worked closely with them to explore different solutions for these challenges.

After the shade vendor and shading solution were determined, other challenges remained. Implementing the ShadeLoc system as a high performing solution in the suites at the hotel edges required patient and continued coordination with the Owner, the Seminole Gaming Commission, and General Contractor, Suffolk Construction.

seminole hard rock hotel hollywood florida

Luckily, Ver-Tex had one of its top project managers to accomplish this integration. Mike Lowe, a transplant from the company’s NE Headquarters and a long-tenured project manager, took control of the project and worked to ensure that the shade pockets, blocking, and electrical components were constructed to meet the shade installation requirements – not an easy task for this complex project.

Heightening the challenge were construction delays, which compressed the shade installation schedule dramatically. Originally Ver-Tex had an installation schedule of 6-8 months to measure and complete the work.  This timeline got shortened to fewer than 3 months due to unforeseen delays with the work of other trades.

Several of Ver-Tex’s more accomplished Massachusetts-based installers flew down south to support the Florida installation crew’s efforts to ensure on-time completion. It came down to the wire, but the Ver-Tex team pulled it off, and the ShadeLoc installation was successfully completed fewer than 48 hours before the grand opening of the hotel!

Coming Together: Our Focus on Purpose, Vision and Core Values

Earlier this month, the Ver-Tex Construction team came together at our headquarters in Canton for our quarterly company meeting to discuss current programs, future initiatives, and how Ver-Tex can continue to make improvements in fulfilling our purpose: to provide the highest quality service and solutions for our clients’ needs with unrelenting dedication and care.

During the meeting, team members broke out into small groups to brainstorm and identify opportunities for increased efficiency so we can better serve our customers (#BuildPeakMoments – Create unforgettable customer service experiences.), with input from all levels of the organization. Following these small discussions, the teams shared their ideas with the rest of the company. Overall, everyone in the company contributed to the conversation in some way, helping Ver-Tex to continue learning, innovating, and growing as a result of open and honest communication.

These quarterly meetings, which bring together everyone in the company, allow all team members to get on the same page and share their experiences, and maintain an ongoing dialogue for continuous progress (#TeamworkMakesTheDreamWork – Stop, collaborate and listen.). These meetings are instrumental in creating a productive atmosphere that encourages both personal and professional growth for individuals and for Ver-Tex Construction as a whole. By coming together regularly as a team, we are able to more holistically examine our current efforts, consider areas for improvement, and establish action items for increased success (#PushTheEnvelope – Constantly challenge paradigms.).

After the meeting, the team members headed to Westgate Lanes in Brockton to enjoy food, drinks, and bowling (#WorkLifeHarmony – Make time for life.). This post-meeting celebration was a blast, with everyone sharing laughs and exemplifying the last of our Core Values (#WhereEverybodyKnowsYourName: Be a community of care.).

Check out some photos below!

ver-tex construction team member photover-tex team members bowling ver-tex construction team membersteam members bowling ver-tex construction team members ver-tex construction

Giving Thanks, The Ver-Tex Way

As we make our way through the fall season, Thanksgiving approaches and showcases the warmth of our friends, family, and loved ones. It’s during this special time of year that we count our blessings and give thanks, celebrating traditions and coming together in the spirit of the holiday.

For this year’s festivities, the Ver-Tex Construction managers once again chipped in to purchase turkeys (seven total) to give away to our dedicated team members, who continue to work hard to fulfill our purpose: to provide the highest quality service and solutions for our clients’ needs with unrelenting dedication and care.

To announce the winners of the Ver-Tex Construction Turkey Giveaway, we created this fun video for the team to enjoy. Check it out!

With Thanksgiving just days away, we would like to express our sincere gratitude and appreciation for everyone who has played a role in our success, from team members to partners, vendors to clients. From our family to yours, we wish you all a very, very Happy Thanksgiving!