Ver-Tex Construction President & CEO Speaks on Growth, Company Culture, and Unique Projects

Ver-Tex Construction President & CEO Brianna Goodwin recently spoke with Blueprint Construction Magazine about Ver-Tex’s recent growth in Florida, highlighting the Seminole Hard Rock Hotel & Casino in Hollywood, along with the company’s culture and other noteworthy projects, both in New England & Florida.

Ver-Tex Construction Floridaiconic guitar-shaped tower at seminole hard rock hotel and casino

In discussing the company’s growth and its Florida division, Goodwin mentions Ver-Tex’s involvement in notable construction projects in the area, including the Seminole Hard Rock Hotel and Casino in Hollywood, which features a 450-foot tall tower shaped like a Gibson Les Paul electric guitar, and the Orlando International Airport expansion. Goodwin touched specifically on the unique solutions needed to complete the project, noting that the “guitar shape necessitated angled windows of different shapes, sizes and inclines, for a lot of customized solutions,” and mentioning, “…we’ve been involved with this project for years and now it’s time to perform under a tight schedule. The next Super Bowl is in Hard Rock Stadium.”


Ver-Tex Company Culture

The familial company culture of Ver-Tex Construction was another point discussed, with Goodwin highlighting the company-wide events held in Canton: themed parties, casual get-together, and strategic meetings, during which the Florida team is often flown up to the company’s Massachusetts headquarters. With the rate of growth in Florida at 500 percent annually, Goodwin makes it a priority to gather and connect the New England and Florida divisions, neglecting nothing on the home front and continuing to honor long-time commitments to New England clients.






Noteworthy Construction Projects

In addition to the Seminole Hard Rock Hotel & Casino, Ver-Tex has secured a large contract for the Orlando International Airport expansion and is also currently completing a job at Florida International University. Other prominent institutions that Ver-Tex has provided window treatments for include Harvard, MIT, Berklee College of Music, and the Edward M. Kennedy Institute, among others, with these and many other long-term clients turning to Ver-Tex Construction as an unbiased resource with the capability of providing products from all major window treatment manufacturers from the U.S. and beyond, along with products from new boutique companies offering distinct solutions.

To read the full article, visit Blueprint Construction Magazine.

Brauddy Urena

Brauddy, born in the beautiful island of the Dominican Republic in the Caribbean, moved to Boston at the age of 14. A fan of all Boston sports teams, he loves to play softball during the summertime, which is a great excuse to get together with his friends and celebrate the game win. He tries his hardest to be active and to stay in shape: a constant battle because he is always on the look for good restaurants with really good food! When he’s not working, he likes to go out, dance, laugh and have fun with family and friends. Brauddy is very grateful to be a part of the Ver-Tex family!